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Pitaya - What is this new "Super fruit?"

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Pitaya - What is this "Superfood"?
Last week I stopped at Jamba Juice and saw their new featured item, the Island Pitaya Bowl.  I asked the sever, "What is pitaya?" He responded the new Superfruit, i.e. Acai.  He offered me a taste since he said it doesn't taste like acai, with its chocolaty flavor.
I came home and did a little research on pitaya and this is what I learned.